Promoting your tour & building your group

After you’ve selected your tour, it’s time to start generating interest. One of the best ways to get travellers excited about your trip is to hold parent meetings. But first you’ll need to spread the word.

Tools that EF Provides

Tour Enrollment Page: Build interest in your tour and collect contact information from interested travellers using your own Tour Enrollment Page. It has all your essential tour information in one central location, including your price, tour dates, itinerary and tour videos. Students and parents can read reviews from past travellers, add their name to your interested travellers list and even enroll on your tour.

Your Tour Enrollment Page is a great complement to your parent meeting. Once you've held your first parent meeting, share the link to your Tour Enrollment Page (<tournumber>) with travellers online via Facebook, Twitter, Evite, email, your school or group's website and even your blog. You can also share the link on flyers and posters in your classroom and throughout your school or community.

Your online tools: Log into your account at to see a quick snapshot of your group and manage your list of interested travellers. From here, share your Tour Enrollment Page or contact your interested travellers with the click of a button.

Posters: We will send you inspiring posters to generate interest in your tour and to publicize your meetings. Ask your Tour Consultant to send you a poster featuring your destination.

Day-by-day itineraries: Available online or sent from your Tour Consultant, these informative tour synopses provide colourful photos of your destination, as well as tour and city highlights.

Other ways to spread the word

Enlist the help of other teachers and students
Try asking your colleagues to assist with recruitment and planning efforts. If a teacher (or two) turns out to be helpful, perhaps they would make an ideal chaperone.
You can also ask a responsible, outgoing student to serve as a Student Travel Ambassador. Those students can spread the word among their peers.

Invite travellers and parents

Try to bring as many travellers and parents to your parent meeting as possible. Some strategies include:

  • Emailing invitations to any interested travellers
  • Speaking directly to travellers that you think might be interested in going on tour
  • Making presentations to your class and other classes and groups in your community
  • Passing out flyers and itineraries for students to bring home
  • Sending an email or letter to parents inviting them to attend your meeting

Keep the momentum going

Continue to build interest after your initial meeting using your Tour Enrollment Page, follow-up meetings, posters and announcements, as well as help from other teachers and students. Use your account to maintain contact with your group of interested travellers.

We also suggest holding regularly scheduled meetings through the tour-planning process. You can encourage new enrollments by inviting travellers who have already enrolled and any interested travellers. Keep your travellers excited about your tour by having potlucks featuring food from the countries you’ll be visiting, or watch movies that take place in the cities you’ll be exploring.